All forms of marketing and business education are popular but separate types of content. There are also no top business influencers from Instagram in this list. I am focused on those influencers who primarily derive their influence from social media, and not traditional media, although many have now become bonafide media celebrities. If you look at many lists of top influencers, they will include famous sports athletes, musicians, or television and media personalities. Note that these top Instagram influencers are not traditional celebrities. There can never be one definitive list of top Instagram influencers, so I focused on those that seem to be picked up more often than others in the media or blogosphere as well as those that I know from word of mouth in marketing circles. For both sides, Instagram’s mega influencers are great role models in the marketing industry in this Age of Influence.
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Likewise, influencers can learn how to be better at what they do. Marketers can use this information to help them decide which less-famous influencers are likely to have a big impact. In fact, careful study helps reveal why they are so successful. Fortunately, both marketers and influencers alike can learn from the big names. There’s no question that being an influencer can be very competitive, especially in popular niches. Ogling excessively pretty kitchens is just one way of getting closer to the people we long to be.So who exactly are the top Instagram influencers today? And what can we learn from them? But we can optimize our space to better fit our needs. We might not be able to vault our ceilings or expand our studio apartments. Or maybe their kitchen is just the kind of kitchen we dream of owning one day. Maybe they’ve constructed their space in a way that exceeds what we thought was possible. Maybe they’ve dreamt up a creative solution to a problem we’ve also encountered. And each time we glimpse into someone else’s kitchen, we’re searching for ways to do the same. Where some want to display their prettiest purchases on open shelves, others want to tuck away their practical buys in closed cabinets.Įach time we reimagine the kitchen, we’re not simply beautifying a space-we’re redefining our own priorities. Where frequent entertainers want a well-stocked bar and ample standing space, family meal enthusiasts want a dining room table that’s as cozy as it is expansive. Where chefs crave counter space, shoppers crave storage. And yes, each one is fit for cooking, eating, and hosting-it’s just that they aren’t fit for cooking, eating, and hosting in equal measure.Įach time we reimagine the kitchen, we’re not simply beautifying a space-we’re redefining our own priorities. Yes, each one is composed of the same few pieces. Instagram’s kitchen hashtags are populated with tons of cute kitchen ideas-no two of which are exactly alike. We’ve managed to reimagine the kitchen-and we’ve managed to do so many times. They’re only ever composed of a few core parts: some cooking equipment, some countertops, some cabinets-and occasionally a breakfast nook or wet bar, too.Īnd yet. But kitchens? Kitchens are always kitchens. Bedrooms can double as walk-in closets and triple as home offices. Living rooms can become libraries, wine cellars, or home theaters. And at the same time, they’re not.Įvery room in a house is formulaic, but kitchens are more formulaic than most. And living rooms can get surprisingly sleek. Sure, bedrooms are endlessly paradisiacal. There’s a kind of irresistible joy in perusing Instagram’s most beautiful kitchens.